This is a nice article from Social Media Today originally posted here.
Five Key Internet Trends for 2014 Will Include:
#1 The Move to Mobile
In 2011, mobile devices outsold desktops for the first time. A study by IDC says that 87% of connected devices sold will be smartphones and tablets by 2017. Mobile has been growing for a while, but the continuing migration will entice marketers to make it a larger part of their multichannel strategies, or to add it if they weren’t using it before.
#2 Better Retargeting
These days, you can’t just visit a site and forget about it. The cookies on your browser make it possible for that site to follow you wherever you go online. People complain about it, but there’s no doubt it helps increase conversions and raise brand awareness. That’s why marketers expect the trend to ramp up next year.
#3 The Rise of Paid Social Ads
We were all hoping social media would be the last bastion against paid advertising and the seemingly endless onslaught of ads from aggressive marketers. We were hoping against hope. Many businesses have seen great results from paid social ads due to the deep user engagement and more sophisticated targeting tools on social media, so expect the trend to accelerate in 2014.
#4 More Visual Content
Video content consistently outperforms blogs and other text-based content. Pinterest boards now generate more revenue for retailers than tweets or Facebook posts. One study shows the retention rate for visual information can reach 65% versus 10% for text-based information. It’s hardly surprising, then, that visual media will grab more attention in the coming year.
#5 Better Assessments
Not all marketing efforts come with a key code, so it’s not that easy to determine whether you made the sale with your email, Pinterest board or newsletter. New tools are coming along to make it easier to accurately pinpoint which tactics are working and which ones aren’t.
And in keeping with #4 above, here is a great visual INFOGRAPHIC from Yoda London. These numbers will make sense of the importance of the Digital Marketing elements.
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