- Social Media has evolved – have you? Remember when Facebook showed all your status updates to all your friends – not anymore… You have to pay to play – or maybe just pick a different social media channel that will be more appropriate for your customers. If you are selling businesses to business, perhaps an automated lead generation campaign on LinkedIn offering your new white paper via sponsored posts targeted to your desired audience will be the best approach. For Cantara Cellars, our winery client, we offer coupons and deals and promote them on Twitter, Facebook and Pinterest. As you can see, social media plays an important part in your overall outreach strategy – just don’t reach out with a status update telling us what you had for breakfast!
- Which one is right for you? See what we’re doing on the following channels:
