A lot of my work revolves around Corporate Social Responsibility (CSR) and the behavior change awareness/advertising campaigns associated with them.  Here is a terrific article in the Harvard Law School Forum that outlines the business benefits gained from CSR initiatives.  They are:

  1. Lowering cost and risk;
  2. Boosting competitive advantage;
  3. Improving corporate image;
  4. Attaining and maintaining positive outcomes by adding value for multiple stakeholders

For the entire article, read it here.

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