In the evolving world of social media marketing, it can be hard for a time-starved small business or organization to keep pace and know what to do when it comes to connecting with customers and members on sites like Facebook, Twitter, LinkedIn, Foursquare, and Yelp.

While there’s no “one-size fits all” approach, we’ve assembled 10 best practices for social media marketing success that will help your business or organization, whether you’re just getting started or trying to take your efforts to the next level.

It’s important to keep in mind that the return on investment with social media marketing cannot always be measured in hard dollars. While one can offer deals and make sales, the real power of social media marketing is in building relationships and remaining top of mind with existing customers. Plus, the viral nature of social media can help you find and connect with new customers.

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