Here is the link to a White Paper from HootSuite via MediaPost. You will need to sign up for the paper through HootSuite.
The White Paper zooms in on their Top 8 Social Tips that will drive your Enterprise from any stage of social media maturity to the next level of organization. Let’s face it, social business is here to stay, and there is a day in the near future that we won’t even designate it as “social business” anymore, it will just be “business”. HootSuite identifies the 4 categories of social business as:
- Social Advocate: This is social engagement at its simplest stage. At this stage, social is in the hands of a single individual within an organization.
- Social Teams: A Social Advocate can only do so much. Enter the social team. Typically the Social Team is departmentally focused.
- Social Business: Once you have a number of social teams operating in separate departments, you’re on your way to the Social Business stage.
- Social Enterprise: A Social Business operating across time zones or cultures.
The 8 Tips for Social Business includes the following best practices that will positively impact all teams:
- Evaluate: Integrate social into existing organizational and departmental goals
- Engage to Build Community: Empower your Social Team to contribute to the conversation
- Collaborate: Encourage your Social Teams to distribute new learning both within the Team and your organization as a whole
- Measure your Social ROI: Build the capacity for measurement into every social action
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