Barnes & Noble Releases 2012 College Marketing Report
One might assume the best way to reach college students would be via Tweet, Faceboot or Text… but according to the B&N report, those assumptions are dead wrong.
42% consider TV as most effective advertising; while EMAIL is the best way to reach them!
Other highlights from the proprietary survey include:
- Students prefer to receive emails over texts from marketers;
- their engagement with brands on Facebook tops all other social networks;
- and most are very open to direct brand engagement, including supporting on-campus ambassador programs.
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