College of the Canyons, Santa Clarita
Thursday, March 31st at 8:30 AM
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Seminar and Networking Event
Sponsors
Program
Registration and Networking
8:30 am to 9:00 am – Light breakfast included.
Get Funded – Learn How to Use Crowdfunding
9:00 am – 9:45 am
It’s all about money and marketing, and how YOU can get startup funds to get your idea, product or service of the ground.
If you have a good idea or product but need to raise money, you’ll want to learn about an exciting way to get the money you need. With crowdfunding and the participation of family, friends and plenty of strangers, your idea or product can become a reality. Today, there are dozens even hundreds of online sites dedicated to helping you get money for your ideas and projects. Crowdfunding websites can help you find a community of donors to fund your business, idea or product quickly.
If you have a good idea or product and need a small or large amount of money, come and learn how to make it happen (with some hard work and strategies). We’ll cover:
- What Crowdfunding is and what it can be for you
- Success stories of those who achieved their goals
- How to create a powerful campaign
- Information and advice on the recent legal and business facets of Crowdfunding
- How to use social networking to succeed in Crowdfunding and in business
- Get expert analysis on your idea, project and campaign
Aggie Kobrin
CEC Global Events
Aggie Kobrin is Director of CEC Global Events, an event management and media Distribution Company who has a passion for helping others with their Crowd Funding projects and consults on a regular basis. She has been involved in the launch of three crowd funding portals and managed or assisted with hundreds of projects over the last 3 or 4 years.
Get Marketing – Use Social Media and Email to Promote Your Business or Crowdfunding Project
10:00 am – 10:45 am
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming.
This session will help make sense of the noise. We’ll show you how to make the most of the combination of email and social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects.
Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own next great campaign. So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters!
Nick Cavarra
CEO - Social Punch Marketing
Nick Cavarra is an Authorized Local Expert for Constant Contact and owner of Social Punch Marketing, a full service marketing firm. He travels up and down the Central Coast and the San Fernando Valley presenting hundreds of “how to” seminars on engagement marketing, social media and mobile marketing. He partners with Chambers of Commerce, Small Business Development Centers, SCOREs, and Business Organizations. He loves training small businesses how to use Internet marketing tools.
After 3 years as an 82nd Airborne Paratrooper; Nick used the GI bill to go to the University of Southern California to study Theater. He spent 12 years in New York starring in 3 Broadway Musicals, producing 2 off-broadway shows then moving into marketing and advertising with a focus on causes and nonprofits.
Get Growing – Learn From Our Expert Panel of Marketers What Is In Store for 2016 Trends
11:00 am – 11:45 am
Richard Pallay, Jr.
CDC Small Business Finance
Richard Pallay, Jr. is a Business Developer and Banker, complimented by his experience in financial investment vehicles, insurance, and home mortgages. Richard has more than 30 years of business and financial experience. He is currently employed with CDC Small Business Finance a Small Business Administration (SBA) Community Advantage Business Development Officer. He holds a FINRA Series 6/63 license as well as a Real Estate Broker license. He also received the distinguished certification of GE Six Sigma Black Belt in Quality Initiatives. He is a product of the NY collegiate system where he attended Pace University in White Plains, NY.
Katie Burbank
Senior Community Director, Los Angeles
Katie Burbank is the LA Community Director for Yelp. When she’s not sharing her local discoveries on Yelp, she educates the public on how to effectively use Yelp as a local resource, helps business owners manage their online reputation using the free tools available through biz.yelp.com, and expands Yelp’s presence as a go-to site for everything under the sun. In addition to providing support to the Yelp community online, Katie also compiles the Weekly Yelp (an email newsletter that further connects readers with great local businesses), partners with local events/organizations, and manages the @YelpLA social media feeds. She also gives stellar hugs.
Christopher Song
Business Bank Group, Wells Fargo
Christopher attended California State University Long Beach where he majored in Business with a concentration in Accounting. He has worked in the banking industry for over 10 years with experience in SBA, Commercial, Construction and Small Business Lending. Prior to joining Wells Fargo, Christopher worked for Bank of America, Chase and Citibank. He currently works as a Commercial Loan Officer for the Business Bank Group. He specializes in owner-user and investor Commercial Real Estate financing for multiple property types – Retail, Office, Mixed-Use, Warehouse, Multi-Family and Light Industrial.
Rieva Lesonsky
CEO - GrowBiz
Rieva Lesonsky is CEO of GrowBiz Media, a content and consulting company specializing in small businesses and entrepreneurship. Rieva has been meeting with, consulting to and speaking to America’s SMBs for nearly 30 years. Prior to co-founding GrowBiz Media in 2008, she was SVP/Editorial Director of Entrepreneur Magazine.
Raffle and Give-A-Ways
Noon
College of the Canyons, Santa Clarita
Thursday, March 31st at 8:30 AM
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