How OREO beat the $3.7 million cost of a 30 second spot on the Super Bowl – with one tiny but timely tweet for free!
What were you doing during the Super Bowl Blackout? The social media pros over at OREO were quickly putting together the most efffective tweet of the night – and perhaps the most valuable ROI ever… With the cost of a Super Bowl ad around $3.7 million bucks, OREO’s super tweet got over 10,000 RTs and was as close to realtime advertising as you can get. And the exposure keeps going with multiple mentions like this one on blogs and day after stories. They got all this exposure for FREE… but if it wasn’t done well and in realtime, FREE would have gotten them zilch…
If your company wants to take advantage of social media but doesn’t have the time, give us a ring and let us help! You can’t keep sitting on the sidelines of social media. Get in the game just like OREO – and maybe your company will score big during the Super Bowl too!
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