Whether you’re a bookstore, a nonprofit arts organization, a wine consultant, or an accountant, you need a steady stream of business, referrals, or response from the people that keep your doors open.

That starts with staying in regular communication with your audience. When you build an ongoing dialogue, you increase the trust and comfort level they have with you. They look forward to hearing from you. You’ll stay top of mind with them.

As a result, they’ll become more loyal, spend more on your products and services, donate more frequently, and be more likely to refer you to their friends or colleagues.

Sounds great, right? The easiest, most effective way to build that dialogue is with an email newsletter. And that’s why it’s so important for small businesses to have and grow an email list.

Download your free guide to grow you list below:

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