When to Send that Email – It’s Everywhere These Days

Here is another great post from Email Insider.  It covers the different open rates and times for desktop email and mobile email.  As one might expect, early morning and late night hours are great for mobile emails – while the work day hours are better for desktops.  This is very good information both from a design perspective and a messaging perspective.  If you want to entice your audience to come in and shop on the weekend, design for a mobile device and send early on a weekend.  If you want folks to drive into your store on a weekday evening on the way home from work, try sending around 3pm with a design for desktops…

Three other categories the article covers are:

1. Email is everywhere you want to be (and some places we’d rather not know) – don’t be surprised if folks are checking their email in the bathroom.
2. First thing in the morning, last thing before bed – when you first wake up, do you reach for your mobile?  Most folks do.
3. Someone has a case of the Mondays – perhaps the worst day to send an email, leave Mondays for the Mamas and the Papas – singing that is – just don’t send them an email.