With everyone concentrating on the upcoming holiday, here’s an article from Email Insider that shifts the focus to The Birthday Email. Perhaps if you get some downtime during that time between Christmas and the New Year, you can set up your plans to engage on an easy way to engage your consumers with very personal, very targeted emails. You just need to have autoresponder capabilities – both offered through Constant Contact or ComF5.
Here’s their 7 steps to set up the BDAY email campaign (see the full article here):
Step 1: Set your birthday program goals.
Step 2: Determine a delivery schedule.
Step 3: Collect the data.
Step 4: Greeting or incentives?
Step 5: Single or multiple emails?
Step 6: Design your message.
Step 7: Testing and optimization.
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