MediaPost’s Email Insider – 10 Trends of 2011

Another informative post from GEORGE BILBREY of MediaPost regarding the trends in email marketing for 2011.  Check out his full article here but here are the bullet points and highlights:

1. Email addresses are the new gold
2. Spam continued its downward trend
3. Phishing attacks continued to rise
4. Inbox innovation continued to explode in 2011
5. Canada passed its first anti-spam law
6. Webmail is almost old enough to drive
7. Webmail providers get a facelift
8. Deliverability still continued to challenge marketers
9. Email on the third screen sees huge gains
10. Email got more interactive