From the headlines of MASHABLE: Social media is not ubiquitous. In fact, says a Pew Internet survey released on Friday, just half of U.S. adults are logged on to sites like Facebook, LinkedIn or MySpace. For the full article, go here.
But what is more important is this:
Email is still the most popular online activity among Internet users, with 61% of survey respondents using it every day. Search engines are the second-most popular activity, with 59% of respondents using them daily. Less than half, just 43%, of Internet users said that they used social media daily.
People are still using and checking their email EVERY day. Do you check your Facebook everyday? And if you said yes, do you check it as often as your email? My guess is most folks will say no…
So while Facebook and other social media sites can be critical to marketing efforts – good old fashioned email will still beat it every time. But when you integrate your email campaigns with social and mobile texting tools – then you can ramp up marketing success to great heights.
comF5’s eMarketEngine provides the vehicle to do this integration with ease. If you don’t have time to implement these types of campaigns – i.e. text and mobile combined with social media and email (HTML, video and autoresponders) let us help! We can customise email campaigns and incorporate text messaging opt-in campaigns through social media channels to help you connect with your customers and drive more sales! Just give us a call – we’re here to help.
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