It doesn’t matter if you are a small business or large corporation, it is always good to look at the trends in the advertising business to see where ad agencies and their clients anticipate increased spending in the New Year. Even the big corps are looking to increase their spending in Social Media, Email, SEO and Mobile marketing. That’s great news for small businesses simply because even the big guys see the advantage of “engagement marketing”.
| Anticipation of Client Marketing Spending (By Type in 2012 vs 2011; Percentage Rounded) | ||||||
| Agency Perception | Client Perception | |||||
| Category | Higher | Same | Lower | Higher | Same | Lower |
| Social Media | 89% | 9% | 2% | 66% | 31% | 1% |
| Email marketing | 58 | 38 | 3 | 58 | 34 | 8 |
| Mobile | 72 | 22 | 5 | 46 | 50 | 4 |
| Banner ads | 55 | 37 | 7 | 30 | 54 | 17 |
| SEO | 66 | 27 | 8 | 48 | 46 | 5 |
| TV/Broadcast/Cable | 21 | 54 | 25 | 19 | 57 | 26 |
| Radio | 3 | 65 | 31 | 18 | 62 | 20 |
| 8 | 38 | 54 | 22 | 41 | 38 | |
| Direct mail | 16 | 49 | 33 | 24 | 56 | 19 |
| Source: The 2012 RSW/US New Year Outlook Survey, December 2011 | ||||||
TV, Radio, Outdoor, even print ads cannot be beat for sheer awareness building and massive reach to their audiences. But small businesses usually cannot afford to pay those rates for large scale broadcasting schedules.
What small businesses can afford is a good email system that integrates social media into the email campaigns. ComF5 and Constant Contact are both excellent systems to accomplish that goal and are offered through SocialPunchMarketing including coaching and set up. ComF5 even offers a mobile/text marketing system that is affordable and integrates fully into the email and social media campaigns.
Shoot us an email and let us know how we can help your small business create “engagement marketing”!
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