Camping for a Good Cause

Email marketing helps this camp for children with cancer coordinate its volunteers, donors

Constant Contact has published this case study to detail how Camp Ronald McDonald for Good Times employs email marketing to engage with their volunteers and donors.  See the entire case study here: 

The key takeaways are:

• Camp Ronald McDonald for Good Times created segmented lists for their database so they could send separate messages to their donors and their volunteers.
• By switching from an occasional paper-based newsletter to Constant Contact, the camp has seen an increase in volunteers. “It definitely gets people excited to sign up to volunteer more quickly,” David says of his newsletter efforts.
• The emails also drive traffic to Camp Ronald McDonald’s website, since David peppers the communications with links that direct readers to more details about specific opportunities.
• As a nonprofit, the camp’s constituents love that the camp uses email for its communication as a way to cut down on cost and staff time while reaching out more effectively. “Email marketing saves the camp money, yet it’s professional and looks great,” David says.

Remember, Constant Contact offers 20-30% off their subscription price for nonprofits.  Learn more about that in a past post here. 

Constant Contact also offers free integration of Formstack donation forms that are accessible with a click-thru from the email.  Donations from your nonprofit’s database go directly to the nonprofit’s paypal account.  Contact us here at SocialPunchMarketing to learn how.

For your free 60 day trial of Constant Contact, click on the button below.