The Birthday Email – 7 Steps to Set Up a Program

The Birthday Email – 7 Steps to Set Up a Program

by | Dec 15, 2011 | Blog/White Papers

With everyone concentrating on the upcoming holiday, here’s an article from Email Insider that shifts the focus to The Birthday Email.  Perhaps if you get some downtime during that time between Christmas and the New Year, you can set up your plans to engage on...

MediaPost’s Email Insider – 10 Trends of 2011

by | Aug 31, 2011 | Blog/White Papers

Another informative post from GEORGE BILBREY of MediaPost regarding the trends in email marketing for 2011.  Check out his full article here but here are the bullet points and highlights: Email addresses are the new gold Spam continued its downward trend Phishing...
Email Still King – Take That Facebook!

Email Still King – Take That Facebook!

by | Aug 31, 2011 | Blog/White Papers

From the headlines of MASHABLE: Social media is not ubiquitous. In fact, says a Pew Internet survey released on Friday, just half of U.S. adults are logged on to sites like Facebook, LinkedIn or MySpace.  For the full article, go here. But what is more important is...
CSR is Dead – Well – Sort Of

CSR is Dead – Well – Sort Of

by | Aug 10, 2011 | Blog/White Papers

This is a terrific article by Dermot Egan of the Guardian (click here to read).  It details what companies need to think about when it comes to Corporate Social Responsibility – and why it has to go way beyond increasing your sales figures.  I personally feel...

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