As I mentioned on this blog before, MediaPost is a terrric resource. And once again, Email Insider has a great article on Email Design and Strategy. Written by Chad White, it features remarks on the 2011 Email Design Look Book put together by responsys (an integrated marketing firm). What’s cool about the design book is that it gives you clear examples of effective emails and shows off their design and how that design helped the message. They cover several trends to be on the lookout for in 2011:
- Personalization
- Triggered Emails
- Mobile Design
- Cross-Channel Integration
Download their book and enjoy!
Recent Comments