A Great Rebuttal on CSR is Dead – Blame Capitalism

Also from the Guardian, this article by John Elkington is right on the money… perhaps a bit bleek – but the reality is we must jump on the CSR bandwagon or face certain destruction.  If we cannot get over short term thinking (read this quarters profits and not yearly profits) and the immediacy and availabilty of communication on demand (read doing business at the speed of light today) almost demanding us to focus solely on today’s profits alone – then we are dead in the water…  The best paragraph from the article is this:

“Capitalism does not address these very long-term issues easily or well… capitalism’s effectiveness moves along the spectrum of time horizons, brilliant at the short end but lost, irrelevant, and even plain dangerous at the very long end.”