Here’s a press release from Constant Contact highlighting tips to kickstart Fall Fundraising using EventSpot, one of their services.

Below is a quick summary, but find the full post here: http://news.constantcontact.com/press-release/eventspot-constant-contact-offers-tips-kickstart-fall-fundraising

As fall approaches, many nonprofits are looking to reignite fundraising efforts after a summer lull. From large community events, to black-tie galas, to intimate cocktail receptions, events offer an ideal opportunity to not only raise funds, but to promote the cause and inspire involvement for the coming year. The event marketing experts at EventSpot from Constant Contact®, Inc. (NASDAQ: CTCT) have developed the following tips to ensure that nonprofits maximize their event potential and close out a successful fundraising year:

  • Create online video content for fundraising events: In May of 2011, Nielsen reported that Americans streamed 15 billion videos. They provide an inexpensive and powerful way to promote events and create connections with donors. Some suggestions:
    • Be authentic.
    • Tell a story.
    • Interview event attendees.
    • Capture event highlights.
    • Include a call to action (donate, follow us on Twitter or Facebook, join our email list).
    • Keep it short (between 60 and 90 seconds).
  • Additionally:

    • Use online event registration to get to know supporters
    • Make fundraisers mobile friendly
    • Use Facebook
    • Follow prospective sponsors on social media
    • Introduce and connect the donor community
    • Offer fresh and relevant content: To boost search engine placement

    As always, SocialPunchMarketing offers consultation implementing all of Constant Contact’s products as we are a certified Solutions Provider.  To try out Constant Contact for free, click below:

    60 Day Free Trial of Constant Contact

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