A lot of my work revolves around Corporate Social Responsibility (CSR) and the behavior change awareness/advertising campaigns associated with them. Here is a terrific article in the Harvard Law School Forum that outlines the business benefits gained from CSR initiatives. They are:
- Lowering cost and risk;
- Boosting competitive advantage;
- Improving corporate image;
- Attaining and maintaining positive outcomes by adding value for multiple stakeholders
For the entire article, read it here.