Learn Everything You Need To Know To Create
A Dynamic Email Marketing Program For Your Business
Gain immediate access to all 10 of our Master Class Sessions
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Hour(s)
:
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SAVE $100 with Code: CHAMBER100
All webinars are immediately available to review.
Upon purchase, you will be sent an email with your password to access our full online classroom where you will have access to the webinars and the PDFs of the slides presented. All webinars are between 50 and 70 minutes long. You will have full access for up to 12 months for your convenience.
10 powerful classes with step-by-step instruction
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The Power of the Inbox
Tips and Tricks for Successful Email Marketing
What is the first impression you give when they see you in their email inbox?
And when they see you there, what do they do?
This powerful master class takes you step-by-step through the keys to effective email marketing. We’ll touch on the many categories that we will drive deeper into in later classes, including:
- What email marketing really is (and isn’t)
- What it can do for your business
- And the five easy steps you must take to harness the power of the inbox!
- Grow a healthy list
- Create great content
- Customize a beautiful, mobile-friendly template that matches your brand
- How to get your emails opened
- Tracking your results
From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don’t!), this seminar will give you the keys to the most effective marketing you can do: email marketing.
Stand Out Subject Lines - Get Opened, Get Read, Get Results!
Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. We’ll cover:
- The three keys that make or break your subject line (and how short your window really is..)
- What works – and what does NOT work – in capturing your readers’ attention
- Length, brand, urgency and offers – make them work for your subject lines
- Before and examples that make it crystal clear how to improve your results
Get their attention – get in the door – and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
Content Marketing - What to Say and How to Say It
Using words and images to craft your email messages
Heard of “location, location, location”? For online marketing, it’s “Content, Content, Content!”
What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be shareworthy to your audiences.
What are the Keys to Great Content?
This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content – and the way you share it – succeed! You’ll learn how to:
- Create
- Curate
- Extend
…the content that will help you achieve your goals. We’ll cover tidbits like how many links create the most engagement, how to turn questions into high-open subject lines, tips on using graphics, pictures and videos, re-purposing content across multiple platforms, and more. And, we’ll give you the structure and tools to make creating your content fast, easy and effective.
Building and Designing Your First Email - Step-by-Step Product Demo
Constant Contact Demonstration – Step By Step Instruction
During this master class we will present a live, guided demonstration on the tools and features inside Constant Contact’s email marketing system. You can sign up for a free 60 day trial of Constant Contact here if you do not already have an account. You will learn the basics so you can get going with your own email marketing, including:
- Setting up your account
- Creating an email campaign and editing a template
- Branding your emails with your logo, colors and photos
- Creating content that people want to receive and read
- Importing your email list into your constant database
- Getting new subscribers by adding sign-up boxes to your website and emails
- Tracking and interpreting your results
Creative Tools for Designing Your Emails – Free and Low Cost
Creating and sharing good content gives you the fuel to keep your engagement marketing engine running. Remember, all of your email and social media activities have to drive people back to YOUR website! Think of those channels as the vehicle to engage and entice folks back to the party – and the party is happening back at your website. On your website those prospects and returning clients can contact you, buy your products, or fill out a form with their contact info so you can keep the conversation going. In this master class, we cover a bunch of content types that can be repurposed and used over and over again on multiple channels. For example, if you create a great video, you can send it via email, embed it on your blog, post it on YouTube or Vimeo, share it on Facebook, embed it on your LinkedIn profile page, share it on Twitter – the possibilities are endless! We’ll cover tools including:
- Where to find great images
- Graphic Design programs (free and low cost like PicMonkey and Canva)
- Video Creators (free and low cost like Adobe Spark and Video Maker FX)
- Webinar tools that allow you to record your webinar as a video file
- Infographic resources
Email Automation - Save Time for You - Deliver Targeted Messaging When Your Clients Want It
Planning ahead to convert & keep
Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT?
Autoresponder campaigns do what YOU wish you had the time to do! Us them to follow up, inform, entertain, & provide incentives for action & engagement – they work automatically while you focus on your business. This seminar will help you:
- Learn the difference between automated messages and autoresponder campaigns
- Decide where autoresponders can help you do better marketing communications
- Understand key actions that trigger emails to be sent
- Identify what steps to take to design effective autoresponder campaigns
- Design the “evergreen content” that works best for your audiences
We’ll also cover dos and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns.
Connecting Your Email Service Provider Directly To Your Website and CRM
Taking Automation to the next level
Building on the previous seminar on Automation, this master class shows you how to connect your website with your email service provider so when customers or potential customers fill out forms on your website, the contacts are entered directly into your email database which can also trigger automated emails or a series of emails to begin. We cover examples of automated campaigns that are triggered by folks who sign up on a website with either a static form or pop up box and then have information delivered to them immediately (i.e. a link to a whitepaper or brochure that caught their interest) and continue delivering information that will drive those customers further down the buyer’s journey.
- We demonstrate a simple pop up form created with the Bloom Plug in from Elegant Themes (WordPress Plugin). Download the plugin here.
- We also demonstrate how to connect your website with HubSpot’s free marketing and CRM software for even deeper tracking and results including visitor stats, and their website page view history. Their system will work with with any platform including WordPress. Sign up for their free service here.
- We cover other important “interaction” modules for your website to include appointment setting plugins and event/calendar plugins.
60 Easy Ways to Grow Your Email List
Simple things you can do to grow your list!
Having an interested and qualified list of contacts that you can stay top of mind with is vital to every business. Continuing to grow that list is just as important. In this workshop we will show you 60 easy ways to grow your contact list today!
We will cover:
- Why someone should join your contact list and what’s in it for them
- How to ask people to join your list “face-to-face”
- How to use social media to grow your list
- How to grow your list on your website or blog
- How to use print material to get people to sign up
- How to use events to help grow your list
- How to use incentives and giveaways to grow your list
Measure Your Email Marketing - Do More Of What Works, Stop Doing What Doesn't!
Metrics – can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This master class will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it.
You’ll learn:
- How email open- and click-through reports can help you know:
- Which of your products/services are hot, which are not, and how to test for best results
- Out of a field of everyone, who is interested in what topics – so you can focus your precious time, efforts & energy
- The calls to action/messaging that actually WORK
- Best times, days and ways to get the response you want
- How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds
- How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want
How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results!
Harness the Power of Mobile Marketing and Make Sure Your Emails are Mobile Friendly
This master class with teach you how to use mobile technology to promote your business and drive more sales.
Mobile internet usage is growing fast – more people are starting to receive and read your email and social media messages with their smartphones. And more businesses are starting to use mobile to create marketing communications and make it easy for their customers to buy from them. Learn how to make mobile a part of your business.
You’ll learn:
- Why mobile makes local listings more important than ever
- How to drive action with mobile marketing
- How to create content with and for mobile
Your Instructor
Nick Cavarra, Founder and CEO of Social Punch Marketing, is a master certified solution provider for Constant Contact. Nick has over 25 years of experience in marketing and entertainment and is a sought after national speaker. Nick has created this course from his own custom content as well as Constant Contact’s, having presented this material at over 300 conferences, seminars, webinars and events over the past 5 years. Nick has presented to Chambers of Commerce, Small Business Development Centers, SCOREs, the Small Business Administration, multiple Trade Associations (Wineries and Vintner’s Conference, United Shoe Retailers Association, National Limousine Association and The Association of Fund-Raising Distributors & Suppliers) and more. Our training and content have been vigorously vetted and successfully implemented by thousands of our clients and over 600,000 users of Constant Contact for email marketing. Nick Cavarra was awarded the 2016 All Star Award from Constant Contact and was an Authorized Local Expert presenting on behalf of Constant Contact for five years while that national small business outreach program was in place.
Gain immediate access to all 10 of our Master Class Sessions
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
SAVE $100 with Code: CHAMBER100
All webinars are immediately available to review.
Upon purchase, you will be sent an email with your password to access our full online classroom where you will have access to the webinars and the PDFs of the slides presented. All webinars are between 50 and 70 minutes long. You will have full access for up to 12 months for your convenience.
Got Questions - Just shoot us an email!
Don't Forget - Get Your Free 60 Day Free Trial to Constant Contact Prior to the Class
What They Are Saying About Our E-Learning Programs:
Elevator Pitch Template
Each of us are working separately through the 10 second/30 second elevator pitch module program. We are both finding it extremely helpful. Listen… if all the rest of your modules are like this one, we have good reason to be excited about this opportunity!
21% Response Rate from One Mailing!
The first marketing initiative we used from the E-Learning System enabled us to generate 164 new leads in a 9 day period… with many others coming in after that. Thank You!
Not Bad for a Garbage Man!
After taking on your online program my company did $245,000 in sales due to your basic principles (namely loss leader, referrals and disciplined follow up). The future looks bright and I cannot believe everything you do for me for $97 per month!!! This is a Godsend to every small business owner. Bless you all!
Trucking Company Triples Revenue in 3 Months
Since taking on this marketing system to assist in our strategic direction, my company has increased revenues from $14K to a whopping $52K per month! I would like to say it was a difficult process… but in truth, it was simply a little outside the box thinking. Over the next 12 months my goal is to take revenues to $100K per month and I believe it will absolutely happen thanks to all the done-for-you advertising and marketing resources afforded to me for my monthly fee.
E-Learning Client Lands $1 Million Dollar Contract!
Just after joining your program, I realized the opportunity I was missing by not leveraging my past clients. I immediately implemented a follow up program I observed in the online system strategy library. That one observation has since generated a $1,000,000.00 contract. I have worked one to one with the likes of Arnold Palmer and and this system is a GREAT online marketing coach!