Why Automate Your Email Marketing?
If you own and operate a small business… or are a soloprenuer… or are an entrepreneur… I’m guessing you’re busy. Super busy. Wearing multiple hats from CEO to janitor. So couldn’t you use a little help with your marketing that won’t cost you more TIME? Enter Constant Contact’s Autoresponders. A fantastic way to set up a series of emails that will AUTOMATICALLY be sent to specific lists in your account – so you don’t have to take the time to send them to each contact. Now don’t read into this that the work is completely done for you… its not. You have to do the work up front, which means you have to create the lists and the specific emails you want to send to those lists – but once they are created – you can set it and forget it. Here is a quick video from Constant Contact that quickly explains the concept.
The easiest autoresponder to set up is the “Welcome” email series. Set up a few emails that will welcome your new clients or subscribers to your company and share what they can expect from you and how best to engage with you. You can even send a survey in your series to ask your customers how THEY would like you to interact with them or what products and services THEY are interested in.
Two other easy to create autoresponder series are the Birthday and Anniversary versions. You can set up the birthday email to go out automatically on the day of each contact’s birthday (or anytime from 1-5 days before) and you can send the anniversary email the same way. Don’t just think of an anniversary email as an anniversary of marriage – but any anniversary date that is important, i.e. the first day you started business with a client.
So jump in and save yourself some time and actually make more money by using Autoresponders.